VP of Marketing

Job description

About FileInvite

FileInvite transforms the document collection process for companies and their clients.

Gone are the days of chasing clients for essential business documents.

Our intuitive platform streamlines this often cumbersome task, making it simple, fast, and secure.

Leveraging best-in-class cloud-based services and encrypted client portal technology, FileInvite provides customers with effective tools to effortlessly collect critical data and time-sensitive information.

We are dedicated to simplifying this crucial business workflow for organisations of all sizes.

While our roots are in New Zealand, FileInvite’s reach extends globally through our innovative solution, supported by our collaborative work culture across Auckland, the USA, and the Philippines.

We value people and believe great companies grow great people.

Our culture embraces our values; Lean into the stretch, Foster belonging, Hustle for impact, Be bravely open.

We strive for openness and belonging, and are creating an environment where people can bring their genuine selves to work.

We offer wellness days, flexible hybrid working, and support for professional development.

The Role

We are seeking an experienced Vice President of Marketing to lead our marketing function and drive our next phase of growth.

This pivotal role combines strategic leadership with hands-on execution, reporting directly to the CEO and working closely with the board, executive team, and cross-functional stakeholders.

This is a hybrid role based in Auckland, New Zealand, with occasional domestic or international travel.

Key Responsibilities

Strategic Leadership

• Develop and execute marketing strategies, plans, and budgets to achieve business goals.
  
  
• Build a deep understanding of target markets, ideal customer profiles, and customer needs.
  
  
• Lead strategic planning activities, KPI development, and performance measurement.
  
  
• Develop strong, confident relationships with the Board of Directors — presenting strategies, results, and insights with clarity, while being bravely open in addressing tough questions.
  
  
• Build, mentor, and manage the marketing team to ensure high performance and growth.
  
  
• Operate effectively in a high-growth startup environment, balancing strategy with hands-on execution, adapting quickly to changing priorities, and leaning into the stretch of rapid growth and ambiguity.
  
  

Tactical Deliverables

• Brand: Own and champion the brand across the business.
  
  
• Demand generation: Develop messaging, multi-channel campaigns, and ABM programs.
  
  
• Content: Own content strategy, production, and distribution, ensuring consistency and leveraging storytelling.
  
  
• Digital: Improve SEO/SEM, AI Visibility / AI Optimization, email, social media, website, and other digital practices.
  
  
• Events & Partnerships: Drive a consistent event program and establish relationships with industry stakeholders.
  
  
• Technology: Enhance the marketing tech stack and adopt new tools, including Generative AI.
  
  
• Analytics & Optimization: Track KPIs, report effectiveness, and optimize strategies.
  
  

Collaboration & Culture

• Collaborate closely with the CEO and executive team, proactively communicating insights.
  
  
• Work cross-functionally with Sales, Product, and Customer Success teams to ensure alignment.
  
  
• Champion a culture of experimentation — being open to new approaches, learning quickly, and sharing insights, always hustling for impact.
  
  
• Demonstrate FileInvite’s values in every interaction, fostering a friendly, collaborative, and inclusive environment.
  
  

Qualifications & Experience

• 7–10+ years in senior SaaS marketing leadership roles.
  
  
• Proven record delivering revenue growth, brand awareness, and customer acquisition.
  
  
• Experience securing stakeholder buy-in across teams and presenting to boards.
  
  
• Experience in high-growth, early-stage, or Series A/B startup environments.
  
  
• Strong interpersonal skills with high emotional intelligence.
  
  
• Exceptional communication skills, both written and verbal.
  
  
• Strategic thinker with business acumen and data-driven decision-making.
  
  
• Collaborative, accountable, and adaptable to shifting priorities.
  
  
• Bachelor’s degree in Marketing, Business, or related field (MBA or advanced degree preferred) OR equvivalent real world experience.
  
  
• Advanced proficiency with modern marketing tech stacks (CRM, ABM, analytics, digital channels).
  
  

Personality & Values

• Proactive and self-motivated.
  
  
• Emotionally intelligent and empathetic.
  
  
• Collaborative and approachable.
  
  
• Accountable and outcome-focused.
  
  
• Comfortable with ambiguity and rapid change.
  
  
• Confident, persuasive, and resilient under pressure.
  
  
• Innovative thinker who experiments and iterates for optimal outcomes.
  
  
• Embeds FileInvite’s values: Lean into the stretch, Foster belonging, Hustle for impact, Be bravely open.
  
  

Additional Details

• Hybrid role based in Auckland, New Zealand.
  
  
• Eligible to work in New Zealand required.
  
  
• Occasional domestic and international travel may be required.
  
  

What We Offer

• Competitive salary package, including equity.
  
  
• Flexible hybrid working arrangements.
  
  
• Wellness days each quarter, team events.
  
  
• Professional development grant to support ongoing learning.
  
  
• Collaborative, people-first culture with opportunities to make a real impact.
  
  

You Don’t Need to Meet Every Requirement

Research shows that while men apply for jobs when they meet ~ 60% of the job criteria, women and individuals from diverse backgrounds tend to apply only when they check every box.

So if you think you have what it takes, but are not sure you check every box, we still want to hear from you!

Required Skill Profession

Marketing Management