VP, Engineering DTC

Job description

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At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond.

Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.
Job Title: VP, Engineering - DTC
Reports to: SVP, Chief Technology Office
Location: Remote - US
Interested applicants must reside in one of the following approved states: Arizona, California, Colorado, Connecticut, Massachusetts, Minnesota, New Jersey, New York, Oregon, Texas, Wisconsin
The Role
As the Vice President of Engineering, Direct-to-Consumer (DTC), you will be at the forefront of our digital transformation, leading the technology strategy, execution, and innovation across all consumer-facing digital platforms.

This includes our eCommerce websites, commerce platforms, and retail store technologies such as Point-of-Sale (POS) systems.

Your leadership will ensure seamless, scalable, and high-performing digital experiences that drive customer engagement and business growth.

As a key member of the technology leadership team, you will partner closely with Product, Digital, Retail, and Marketing teams to deliver best-in-class omnichannel experiences.

You will oversee engineering teams responsible for architecture, development, operations, and support of DTC platforms, ensuring alignment with business goals, technical excellence, and operational efficiency.
We celebrate diversity--of your background, your experiences and your unique identity.

We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are.

We believe that when we bring our different perspectives to work, we are truly Better Together.
Your Impact

• Shape the Future: Define and drive the DTC technology vision, ensuring it aligns with our business goals and exceeds customer expectations.
  
  
• Lead with Excellence: Lead and scale engineering teams responsible for eCommerce, mobile, and store technologies.
  
  Foster a culture of innovation, accountability, and technical excellence.
  
  
• Architect for Success: Oversee the architecture, performance, and reliability of DTC platforms, ensuring they are scalable, secure, and always available.
  
  
• Champion Agility: Promote agile delivery, DevOps practices, and continuous improvement to keep us ahead of the curve.
  
  
• Build a Winning Team: Attract, mentor, and develop a high-performing, diverse engineering organization that thrives on collaboration and innovation.
  
  
• Collaborate for Impact: Work closely with cross-functional stakeholders to deliver seamless and integrated customer experiences.
  
  
• Drive Modernization: Lead efforts in architectural modernization, platform scalability, and system reliability to support our growth.
  
  
• Strategize for Growth: Develop and implement comprehensive technology strategies that drive brand growth and market expansion.
  
  
• Be the Face of Innovation: Represent the company at industry events and conferences, enhancing our brand presence and showcasing our technological advancements.
  

Who You Are

• You hold a Bachelor’s degree in Computer Science, Engineering, or related technical field.
  
  
• MBA or Master’s degree in Technology Management or Business Administration preferred.
  
  
• You have 15+ years of progressive experience in software engineering, with at least 8 years in leadership roles.
  
  
• Proven experience leading engineering for DTC platforms including eCommerce, mobile apps, and retail store systems (POS, clienteling, etc.).
  
  
• Deep understanding of modern commerce platforms (e.g., Salesforce Commerce Cloud, Commerce tools, Scayle).
  
  
• Experience in global retail or consumer brands is highly desirable.
  
  
• Demonstrated success in leading large-scale digital transformation and platform modernization initiatives.
  
  
• Strong technical acumen across web, mobile, cloud, and retail technologies.
  
  
• Expertise in agile methodologies, DevOps, CI/CD, and cloud-native architectures.
  
  
• Excellent leadership, communication, and stakeholder management skills.
  
  
• Ability to balance strategic thinking with hands-on execution.
  
  
• Passion for customer experience, innovation, and operational excellence.
  

What We'll Give You –

• Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
  
  
• Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there.
  
  Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
  
  
• Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge.
  
  Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
  
  
• Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck.
  
  From generous discounts to community-based programs, we offer a variety of cool extras
• Growth and Development - Deckers Brands was built on the idea of pursuing passion.
  
  That’s why we offer extensive opportunities and support for personal and professional development.
  
  
• Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings.
  
  While at work and at play, we aim to support a healthy lifestyle.
  

$310,000 - $340,000
The salary range posted reflects the minimum and maximum target for new hire salaries for this role in our Goleta, CA location.

Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training.

Your recruiter can share more about the specific salary for your preferred location during the hiring process.
Equal Employment Opportunity
Diversity and inclusion are key to our success.

We are proud to be an equal opportunity employer, and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands.

We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all the other beautiful parts of your identity.

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Engineering and Information Technology

• Industries

  Retail Apparel and Fashion, Manufacturing, and Retail

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Required Skill Profession

Management & Leadership, Business Engineering & Management