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Senior Product Marketing Manager Job Opening In WorkFromHome – Now Hiring Federato


Job description

Overview

Federato is on a mission to defend the right to efficient, equitable insurance for all.

We enable insurers to provide affordable coverage to people and organizations facing today’s issues — the climate crisis, cyber-attacks, social inflation, etc.

Our AI/ML-driven platform leverages deep reinforcement learning to help insurance companies optimize the portfolio of risks they insure, allowing them to provide fair and equitable pricing in difficult-to-price areas.

Our category-defining RiskOps solution surfaces real-time risk and portfolio insights and helps underwriters make better decisions, putting them back in the driver’s seat to meet their goals while serving society.

Here at Federato, culture fit matters as much as capability.

We move fast, listen to our users, apply first principles to problem solving, value learning, and embrace the ability to change our minds.

We’re here to have fun and make a difference through our people.

Role Responsibilities

  • Go-to-Market Strategy: Develop and execute comprehensive go-to-market plans for new product launches, features, and updates.

    Collaborate with product management, sales, and customer success teams to ensure smooth and impactful launches.

  • Product Positioning & Messaging: Define and refine product positioning and messaging to resonate with target buyer personas and verticals.

    Create clear, compelling, and differentiated value propositions for our products.

  • Competitive Intelligence: Monitor and analyze the competitive landscape to identify market trends, emerging technologies, and new threats.

    Use this information to refine product positioning and help shape the roadmap.

  • Sales Enablement: Equip the sales team with tools and resources such as product demos, case studies, competitive battlecards, and objection-handling materials to drive sales growth.

  • Customer & Persona Insights: Understand our customer base and key personas to tailor messaging and campaigns that address pain points and aspirations.

  • Cross-functional Collaboration: Work with product management, sales, and customer success teams to ensure alignment across go-to-market efforts and act as a bridge between the product team and the market.

  • Campaign Execution: Lead the execution of integrated marketing campaigns that drive product adoption, retention, and engagement, working with demand generation and content teams.

  • Analytics & Reporting: Measure and track the success of product marketing initiatives, using data to refine strategies and improve outcomes.

Role Requirements

  • Experience: 6+ years in product marketing within a B2B enterprise software environment.

  • Strategic Thinking: Proven ability to develop and execute successful product marketing strategies and translate complex product features into clear customer benefits.

  • Analytical Skills: Ability to analyze market data, customer insights, and performance metrics to inform decisions and optimize campaigns.

  • Excellent Communication: Outstanding written and verbal communication skills, with the ability to distill complex information for diverse audiences.

  • Collaboration & Influence: Strong interpersonal skills and the ability to collaborate with cross-functional teams and influence stakeholders at all levels.

  • Technical Aptitude: Comfort working with SaaS products and translating technical aspects into clear customer benefits.

Culture & Equal Opportunity

At Federato, we value capability and culture fit.

We move quickly, listen to users, apply first principles, and value learning and adaptability.

We are an equal-opportunity employer and value diversity.

We do not discriminate on the basis of race, religion, color, national origin, sex, gender expression, sexual orientation, age, marital status, veteran status, disability status, or any other protected characteristic.

We provide reasonable accommodation to applicants and employees where required by law.

Voluntary Self-Identification

We may ask candidates to respond to voluntary self-identification questions for government reporting purposes.

Completion is voluntary and will not affect hiring decisions.

Any information provided will be kept confidential and used in accordance with applicable law.

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Required Skill Profession

Product & Brand Marketing


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Unlock Your Senior Product Potential: Insight & Career Growth Guide


Real-time Senior Product Jobs Trends (Graphical Representation)

Explore profound insights with Expertini's real-time, in-depth analysis, showcased through the graph here. Uncover the dynamic job market trends for Senior Product in WorkFromHome, New Zealand, highlighting market share and opportunities for professionals in Senior Product roles.

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Are You Looking for Senior Product Marketing Manager Job?

Great news! is currently hiring and seeking a Senior Product Marketing Manager to join their team. Feel free to download the job details.

Wait no longer! Are you also interested in exploring similar jobs? Search now: .

The Work Culture

An organization's rules and standards set how people should be treated in the office and how different situations should be handled. The work culture at Federato adheres to the cultural norms as outlined by Expertini.

The fundamental ethical values are:

1. Independence

2. Loyalty

3. Impartiapty

4. Integrity

5. Accountabipty

6. Respect for human rights

7. Obeying New Zealand laws and regulations

What Is the Average Salary Range for Senior Product Marketing Manager Positions?

The average salary range for a varies, but the pay scale is rated "Standard" in WorkFromHome. Salary levels may vary depending on your industry, experience, and skills. It's essential to research and negotiate effectively. We advise reading the full job specification before proceeding with the application to understand the salary package.

What Are the Key Qualifications for Senior Product Marketing Manager?

Key qualifications for Senior Product Marketing Manager typically include Product & Brand Marketing and a list of qualifications and expertise as mentioned in the job specification. The generic skills are mostly outlined by the . Be sure to check the specific job listing for detailed requirements and qualifications.

How Can I Improve My Chances of Getting Hired for Senior Product Marketing Manager?

To improve your chances of getting hired for Senior Product Marketing Manager, consider enhancing your skills. Check your CV/Résumé Score with our free Tool. We have an in-built Resume Scoring tool that gives you the matching score for each job based on your CV/Résumé once it is uploaded. This can help you align your CV/Résumé according to the job requirements and enhance your skills if needed.

Interview Tips for Senior Product Marketing Manager Job Success

Federato interview tips for Senior Product Marketing Manager

Here are some tips to help you prepare for and ace your Senior Product Marketing Manager job interview:

Before the Interview:

Research: Learn about the Federato's mission, values, products, and the specific job requirements and get further information about

Other Openings

Practice: Prepare answers to common interview questions and rehearse using the STAR method (Situation, Task, Action, Result) to showcase your skills and experiences.

Dress Professionally: Choose attire appropriate for the company culture.

Prepare Questions: Show your interest by having thoughtful questions for the interviewer.

Plan Your Commute: Allow ample time to arrive on time and avoid feeling rushed.

During the Interview:

Be Punctual: Arrive on time to demonstrate professionalism and respect.

Make a Great First Impression: Greet the interviewer with a handshake, smile, and eye contact.

Confidence and Enthusiasm: Project a positive attitude and show your genuine interest in the opportunity.

Answer Thoughtfully: Listen carefully, take a moment to formulate clear and concise responses. Highlight relevant skills and experiences using the STAR method.

Ask Prepared Questions: Demonstrate curiosity and engagement with the role and company.

Follow Up: Send a thank-you email to the interviewer within 24 hours.

Additional Tips:

Be Yourself: Let your personality shine through while maintaining professionalism.

Be Honest: Don't exaggerate your skills or experience.

Be Positive: Focus on your strengths and accomplishments.

Body Language: Maintain good posture, avoid fidgeting, and make eye contact.

Turn Off Phone: Avoid distractions during the interview.

Final Thought:

To prepare for your Senior Product Marketing Manager interview at Federato, research the company, understand the job requirements, and practice common interview questions.

Highlight your leadership skills, achievements, and strategic thinking abilities. Be prepared to discuss your experience with HR, including your approach to meeting targets as a team player. Additionally, review the Federato's products or services and be prepared to discuss how you can contribute to their success.

By following these tips, you can increase your chances of making a positive impression and landing the job!

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