Senior Manager/Assistant Director (Marcom) (Business Operations), IME
Agency for Science, Technology and Research – Queenstown
The Business Operations Dept in IME is looking for a resourceful, self-starting, detail-oriented and adaptable marketing and communications professional with a deep interest in the semiconductors industry.
This role also requires a high degree of confidence and professionalism in interacting with stakeholders from the Singapore Government, academia and industry.
Job Responsibilities:
- Brand, Marketing and Communications Strategy: Develop and implement comprehensive marketing and communication strategies across owned, earned, and paid media channels.
- Employer Branding: Design and execute employer branding strategies to strengthen IME's reputation as an employer of choice and attract top talent.
- Brand Messaging: Create and maintain IME's message house, ensuring consistent brand voice and positioning across all communications.
- Brand Consistency: Ensure all materials adhere to IME's branding guidelines, maintaining consistency in visual identity, messaging, and house style across all touchpoints.
- Digital Marketing & Website Management: Continuously enhance IME's website features, functionality, and user experience.
- Digital Content Strategy: Develop, curate, and manage compelling digital content across multiple platforms.
- Multi-channel Amplification: Develop and execute strategies to amplify IME's content, research announcements, and key messages across multiple channels to maximise reach and impact.
- Content Creation: Design and develop professional marketing presentations, brochures, and promotional materials for IME's participation in international conferences, trade shows, and external events.
- Event Marketing & Social Media Management: Create, manage, and distribute content related to IME's external visits, conferences, and industry events across digital and social media platforms.
- Public Relations & Communications: Collaborate with A*STAR Corporate Communications team to draft, review, and distribute press releases.
- Cross-functional Collaboration & Project Management: Work closely with research teams, business development, and leadership to align marketing efforts with organisational goals and research initiatives.
Job Requirements:
- Degree in marketing, communications (mass communications), social sciences or related disciplines.
- More than 3 years of experience in marketing, communications or equivalent roles.
- Knowledge and experience in managing social media, content creation, design and writing.
- Familiarity with the semiconductor industry is an advantage.
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