Digital & Marketing Automation Manager

Job description

At Fabric, we believe brand strength comes from how well everything connects — your purpose, your story, your identity, and the channels that carry them into the world.

A single thread can’t do much on its own.

But when woven with intention, it becomes part of something stronger, more resilient, and far more valuable.

In a world where attention is fleeting, standing out requires more than just great design or messaging, it demands a deeply woven strategy that threads purpose through every touchpoint along with the agility and foresight to help brands move faster.

We help ANZ Tech and B2B firms connect brand, marketing, sales, and partners through clear strategies and smart execution.

With deep industry knowledge and a collaborative, outcome-focused approach, we turn direction into delivery.

Proven results with leading ANZ tech and B2B firms

Tailored strategies grounded by business strategy and customer insights

Flexible, sprint-based advisory for rapid impact and continuous improvement

Measurable outcomes, never just activity for activity’s sake

Position Overview

The Digital & Marketing Automation Manager is a senior-level position responsible for delivering multi facieted campaigns and digital programs for our clients.

This role demands both technical expertise and exceptional client-facing experience to manage complex, multi-channel campaigns from strategy through execution.

The successful candidate will serve as the technical backbone for our digital marketing initiatives, working independently to optimise CRM systems, develop data-driven marketing strategies, and deliver measurable results for client partners.

This position requires someone who can seamlessly bridge the gap between technical implementation and strategic marketing thinking, ensuring our clients' digital marketing investments deliver maximum impact.

Working closely with our creative and strategy teams, the Digital Marketing Automation Manager will leverage advanced marketing automation platforms to create sophisticated customer journeys, implement robust data structures, and provide actionable insights that drive client business objectives.

About You

You’re currently a B2B CRM/Marketing Automation Specialist, or Senior CRM & Digital Marketing Specialist ideally within an agency background.

In your current role, you manage, optimise and report on multi-channel campaigns, handle client accounts, and have the all the HubSpot certifications expected when working across and within multi-client CRM portals, platforms and digital accounts.

When it comes to setting up multi-channel campaigns you have both the technical capability to work alone and the marketing experience needed to strategically plan, implement, optimise and report on multichannel activities to client facing teams.

This is not a role suited to someone new to any of these areas.

This role requires both technical skills backed by customer facing experience across project management, relationship management, social platforms, CMS platforms (HubSpot, WordPress), CRM platforms (HubSpot, Salesforce), data analysis, and marketing campaign management.

Key Responsibilities

CRM & Marketing Automation Management

• Design, implement, and optimise complex CRM systems and marketing automation workflows using platforms such as HubSpot ideally
• Develop sophisticated campaign plans, workflows, data structures and segmentation strategies to enhance campaign targeting and personalisation
• Build and maintain integrated CRM functionality across multiple digital touchpoints
• Create advanced reporting dashboards and analytics frameworks to track campaign performance and ROI
• Lead end-to-end campaign management across digital channels, ensuring strategic alignment with client objectives
• Develop and execute sophisticated email marketing campaigns, lead nurturing sequences, and customer journeys
• Implement A/B testing protocols and optimisation strategies to continuously improve campaign performance
• Coordinate with creative, media, and production partners to ensure seamless campaign delivery

Client Management & Strategic Advisory

• Support our Head of Marketing with recommended approaches and contribute when needed with proposals and presentations
• Serve as the primary technical consultant for client CRM and marketing automation requirements
• Present campaign performance insights and strategic recommendations to client stakeholders
• Proactively identify opportunities for campaign optimisation and additional service offerings
• Manage client expectations and deliverables across multiple concurrent projects

Website Development & Integration

• Build (or support a developer to build) and maintain website LPs with or without integrated CRM functionality using WordPress and other CMS platforms where needed
• Ensure seamless data flow between websites, CRM systems, and marketing automation platforms

Qualifications

Agency Experience : Minimum 4-6 years in a digital marketing agency environment with direct client management responsibilities

CRM Expertise : Advanced proficiency in HubSpot, Salesforce, or similar enterprise-level CRM platforms

Marketing Automation : Proven track record in designing and executing complex multi-touch marketing campaigns

Data Analysis : Strong analytical skills with experience in campaign reporting, ROI measurement, and performance optimisation

Project Management : Demonstrated ability to manage multiple client projects simultaneously while maintaining quality standards

Client Relations : Exceptional communication and presentation skills with senior stakeholders

Technical Skills

CMS Platforms : WordPress, with ability to customise and integrate with marketing systems

Analytics Tools : Google Analytics, campaign reporting platforms, data visualisation tools

Marketing Tools : Email marketing platforms, social media management tools, marketing automation systems

Top marks if you also happen to have the below

Preferred Qualifications

• Bachelor's degree in Marketing, Digital Communications, or related field
• Experience with API integrations and marketing technology stack management
• Knowledge of SEO, SEM, and digital advertising platforms
• Familiarity with design tools such as Canva or Adobe Creative Suite

What We Offer

Competitive Salary : $90,000 - $110,000 based on experience and qualifications

Flexibility : Remote working options with hybrid arrangements available

Growth Opportunities : Work with a talented team on diverse, impact-conscious brands

Professional Development : Access to training and certification programs for marketing technology platforms

Dynamic Environment : Collaborative culture focused on innovation and creative problem-solving

Please include in your application specific examples of CRM projects and campaign results you have delivered in previous agency roles.

Required Skill Profession

Online Marketing