Digital Brand Manager

Job description

Overview

Digital Brand Manager — 1-year Fixed Term, full-time position with competitive remuneration and comprehensive benefits.

Location options: New Zealand - Palmerston North, Hamilton, or Wellington (Upper Hutt).

Work environment: Join a supportive and collaborative team culture.

Career growth: Develop your expertise within a thriving and expanding industry.

Professional development: Gain valuable experience in a dynamic and evolving role.

The Digital Brand Manager will lead the business’s digital transformation by developing and delivering the digital marketing strategy across website, social, email and paid media, champion the customer experience and work with Marketing, Sales, IT, Technical and Regulatory teams to create and implement digital plans that support brand and business objectives.

Key responsibilities

• Own digital strategy and campaign delivery for the Livestock Business Unit, including channels, content and tactics
• Drive market-share growth, sustainable sales and profitability using insight into company strategy, customer needs and market trends
• Manage advertising and marketing budgets and lead product/range improvements and new-product introductions
• Collaborate with Brand Managers to identify cross-portfolio opportunities and maximise results across Livestock brands
• Operate effectively in a matrix environment with local, regional and global teams (sales, customer services, R&D/technical, finance, procurement, supply chain)

What You Will Do

Other Responsibilities include, however not limited to:

Marketing and Promotions

• Lead the digital strategy aligned to brand and business plans
• Deliver digital marketing across website, SEO/SEM, email, social, influencer and paid channels
• Improve website UX and oversee development of digital applications
• Define social media strategy and run digital activations for trade and consumer events
• Plan and run lead-generation and lead-management campaigns
• Mentor the marketing team and oversee creative asset production with a customer-journey focus
• Report campaign performance against KPIs and ROI and help manage marketing spend

Brand Management

• Lead marketing initiatives and develop brand plans for assigned ranges that support company strategy and drive sales
• Use market research to inform strategy and evaluate campaigns
• Identify cross-portfolio opportunities with BioPharma, Identification and Technology teams
• Own product management: liaise with Technical/R&D on pipeline, champion range improvements and new product introductions and contribute to product evaluation

Digital

• Coordinate marketing activity with sales, key accounts, agencies and internal teams and manage creation of marketing materials (advertising, POS)
• Lead sell-in promotions, support trade and consumer events and capture customer insight with the sales team
• Keep current with marketing trends, leverage digital platforms and develop influencer campaigns with industry groups
• Maintain promotional spend within budget and forecast variances

What You Must Have

• Proven experience developing and executing digital strategies and multi-channel campaigns
• Up to date with digital marketing trends, measurement and optimisation best practice
• Experience with email automation platforms (eg Salesforce Marketing Cloud)
• Skilled in setting KPIs, monitoring performance and optimising campaigns
• Experience in Animal Health or knowledge of agriculture/farming systems preferred but not essential
• Strong collaborator, able to work across departments and demonstrate leadership competencies
• Creative flair with excellent written and interpersonal communication skills
• Able to manage multiple projects and meet tight deadlines
• Analytical and logical problem-solving skills

What You Can Expect

• Work autonomously whilst being supported, encouraged and being part of a trusted Global leading Animal Health organisation
• Exposure to upskill and develop in your role
• Flexibility and opening doors to other opportunities and skillsets
• Joining a collaborative team of likeminded individuals

We are proud to be a company that embraces the value of bringing diverse, talented, and committed people together.

The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment.

We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively.

We are an equal opportunity employer, committed to fostering an inclusive and diverse workplace.

Required Skills

• Brand Management
• Brand Management
• Corrective Action Management
• Creative Campaign Development
• Data Analysis
• Digital Marketing
• Healthcare Marketing
• Influencer Marketing
• Interpersonal Relationships
• Inventory Management
• Legal Compliance
• Market Analysis
• Marketing Budget Management
• Marketing Mix
• Marketing Planning
• Marketing Strategy Implementation
• Market Research
• Operational Excellence
• Procurement
• Product Development
• Product Management
• Project Management
• Retail Inventory Management
• Sales Optimization
• Strategic Planning

Preferred Skills

Current Employees apply HERE

Current Contingent Workers apply HERE

Additional Details

Search Firm Representatives Please Read Carefully.

Merck & Co., Inc.

does not accept unsolicited assistance from search firms for employment opportunities.

All CVs/resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company.

No fee will be paid in the event a candidate is hired where no pre-existing agreement is in place.

Please, no phone calls or emails.

Employee Status: Temporary (Fixed Term)

Relocation:

VISA Sponsorship:

Travel Requirements:

Flexible Work Arrangements: Hybrid

Shift:

Valid Driving License:

Hazardous Material(s):

Job Posting End Date: 11/7/2025

A job posting is effective until 11:59:59PM on the day before the listed job posting end date.

Please ensure you apply no later than the day before the end date.

Required Skill Profession

Product & Brand Marketing, Online Marketing