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Urgent! Digital Brand Manager Job Opening In Wellington – Now Hiring Msd Australia & New Zealand

Digital Brand Manager



Job description

OverviewThe Digital Brand Manager is a 1-year fixed-term, full-time position offering competitive remuneration and comprehensive benefits.
Location options: Palmerston North, Hamilton, or Wellington (Upper Hutt).
The role leads the business's digital transformation by developing and delivering the digital marketing strategy across website, social, email and paid media, champions the customer experience, and collaborates with Marketing, Sales, IT, Technical and Regulatory teams to create and implement digital plans that support brand and business objectives.Key ResponsibilitiesOwn digital strategy and campaign delivery for the Livestock Business Unit, including channels, content and tacticsDrive market-share growth, sustainable sales and profitability using insight into company strategy, customer needs and market trendsManage advertising and marketing budgets and lead product/range improvements and new-product introductionsCollaborate with Brand Managers to identify cross-portfolio opportunities and maximise results across Livestock brandsOperate effectively in a matrix environment with local, regional and global teams (sales, customer services, R&D/technical, finance, procurement, supply chain)What You Will DoOther Responsibilities include, however not limited toMarketing and PromotionsLead the digital strategy aligned to brand and business plansDeliver digital marketing across website, SEO/SEM, email, social, influencer and paid channelsImprove website UX and oversee development of digital applicationsDefine social media strategy and run digital activations for trade and consumer eventsPlan and run lead-generation and lead-management campaignsMentor the marketing team and oversee creative asset production with a customer-journey focusReport campaign performance against KPIs and ROI and help manage marketing spendBrand ManagementLead marketing initiatives and develop brand plans for assigned ranges that support company strategy and drive salesUse market research to inform strategy and evaluate campaignsIdentify cross-portfolio opportunities with BioPharma, Identification and Technology teamsOwn product management liaise with Technical/R&D on pipeline, champion range improvements and new product introductions and contribute to product evaluationDigitalCoordinate marketing activity with sales, key accounts, agencies and internal teams and manage creation of marketing materials (advertising, POS)Lead sell-in promotions, support trade and consumer events and capture customer insight with the sales teamKeep current with marketing trends, leverage digital platforms and develop influencer campaigns with industry groupsMaintain promotional spend within budget and forecast variancesWhat You Must HaveProven experience developing and executing digital strategies and multi-channel campaignsUp to date with digital marketing trends, measurement and optimisation best practiceExperience with email automation platforms (e.g. Salesforce Marketing Cloud)Skilled in setting KPIs, monitoring performance and optimising campaignsExperience in Animal Health or knowledge of agriculture/farming systems preferred but not essentialStrong collaborator, able to work across departments and demonstrate leadership competenciesCreative flair with excellent written and interpersonal communication skillsAble to manage multiple projects and meet tight deadlinesAnalytical and logical problem-solving skillsWhat You Can ExpectWork autonomously whilst being supported, encouraged and part of a trusted Global leading Animal Health organisationExposure to upskill and develop in your roleFlexibility and opening doors to other opportunities and skillsetsJoining a collaborative team of likeminded individualsWe are proud to be a company that embraces the value of bringing diverse, talented, and committed people together.
The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment.
We encourage our colleagues to respectfully challenge one another's thinking and approach problems collectively.
We are an equal opportunity employer, committed to fostering an inclusive and diverse workplace.Note: Required Skills, Preferred Skills and other standard job posting boilerplate sections are included as part of the description where applicable to the role.Job Posting End Date: 11/7/2025.
Requisition ID: R******
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    Unlock Your Digital Brand Potential: Insight & Career Growth Guide


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