Digital Brand Manager

Job description

Overview
Digital Brand Manager
– 1-year Fixed Term, full-time position offering competitive remuneration and comprehensive benefits
Location:
New Zealand - Palmerston North, Hamilton, or Wellington (Upper Hutt)
Work Environment:
Join a supportive and collaborative team culture
Career Growth:
Develop your expertise within a thriving and expanding industry
Professional Development:
Gain valuable experience in a dynamic and evolving role
The Digital Brand Manager will lead the business's digital transformation by developing and delivering the digital marketing strategy across website, social, email and paid media, champion the customer experience and work with Marketing, Sales, IT, Technical and Regulatory teams to create and implement digital plans that support brand and business objectives.
Key responsibilities
Own digital strategy and campaign delivery for the Livestock Business Unit, including channels, content and tactics
Drive market-share growth, sustainable sales and profitability using insight into company strategy, customer needs and market trends
Manage advertising and marketing budgets and lead product/range improvements and new-product introductions
Collaborate with Brand Managers to identify cross-portfolio opportunities and maximise results across Livestock brands
Operate effectively in a matrix environment with local, regional and global teams (sales, customer services, R&D/technical, finance, procurement, supply chain)
What You Will Do
Other Responsibilities include, however not limited to:
Lead the digital strategy aligned to brand and business plans
Deliver digital marketing across website, SEO/SEM, email, social, influencer and paid channels
Improve website UX and oversee development of digital applications
Define social media strategy and run digital activations for trade and consumer events
Plan and run lead-generation and lead-management campaigns
Mentor the marketing team and oversee creative asset production with a customer-journey focus
Report campaign performance against KPIs and ROI and help manage marketing spend
Brand Management
Lead marketing initiatives and develop brand plans for assigned ranges that support company strategy and drive sales
Use market research to inform strategy and evaluate campaigns
Identify cross-portfolio opportunities with BioPharma, Identification and Technology teams
Own product management: liaise with Technical/R&D on pipeline, champion range improvements and new product introductions and contribute to product evaluation
Digital
Coordinate marketing activity with sales, key accounts, agencies and internal teams and manage creation of marketing materials (advertising, POS)
Lead sell-in promotions, support trade and consumer events and capture customer insight with the sales team
Keep current with marketing trends, leverage digital platforms and develop influencer campaigns with industry groups
Maintain promotional spend within budget and forecast variances
What You Must Have
Proven experience developing and executing digital strategies and multi-channel campaigns
Up to date with digital marketing trends, measurement and optimisation best practice
Experience with email automation platforms (eg Salesforce Marketing Cloud)
Skilled in setting KPIs, monitoring performance and optimising campaigns
Experience in Animal Health or knowledge of agriculture/farming systems preferred but not essential
Strong collaborator, able to work across departments and demonstrate leadership competencies
Creative flair with excellent written and interpersonal communication skills
Able to manage multiple projects and meet tight deadlines
Analytical and logical problem-solving skills
What You Can Expect
Work autonomously whilst being supported, encouraged and being part of a trusted Global leading Animal Health organisation
Exposure to upskill and develop in your role
Flexibility and opening doors to other opportunities and skillsets
Joining a collaborative team of likeminded individuals
We are proud to be a company that embraces the value of bringing diverse, talented, and committed people together.
The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment.
We encourage our colleagues to respectfully challenge one another's thinking and approach problems collectively.
We are an equal opportunity employer, committed to fostering an inclusive and diverse workplace.
Required Skills
Brand Management
Corrective Action Management
Creative Campaign Development
Data Analysis
Digital Marketing
Healthcare Marketing
Influencer Marketing
Interpersonal Relationships
Inventory Management
Legal Compliance
Market Analysis
Marketing Budget Management
Marketing Mix
Marketing Planning
Marketing Strategy Implementation
Market Research
Operational Excellence
Procurement
Product Development
Product Management
Project Management
Retail Inventory Management
Sales Optimization
Strategic Planning
Preferred Skills
Current Employees apply HERE.
Current Contingent Workers apply HERE.
Search Firm Representatives Please Read Carefully
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities.
All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company.
No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place.
Where agency agreements are in place, introductions are position specific.
Please, no phone calls or emails.
Employee Status:
Temporary (Fixed Term)
Relocation:
VISA Sponsorship:
Travel Requirements:
Flexible Work Arrangements:
Hybrid
Shift:
Valid Driving License:
Hazardous Material(s):
Job Posting End Date:
11/7/2025
A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date.
Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.
Requisition ID:
R******
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Required Skill Profession

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